China is in a unique period of development; not only economically, but also socially, culturally, and politically. What helps China to develop so fast? Beside a better leadership of the government, a system constantly improving; advanced technology is among the key element that Chinese government has been using to accelerate the developement of the country.
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Internet access market in China continues to grow rapidly. Nowadays, people can get large amounts and various types of products and services through the Internet. According to ClickZ (News and expert advice for the digital marketer) in November 2007, China surpasses the U.S. in looking to content that's been uploaded by individuals and shopping such as Taobao.com. The number of hours spent researching shopping in the U.S. on average is 2.9 hours. A higher percent of Internet users in China use search engines to make purchase decisions, for example Baidu.com. Forty-six percent of Chinese broadband users look to search engines, versus 25 percent of American broadband users, when making purchase decisions. The average age of a broadband Internet user in China is 32 years old, 10 years younger than his U.S. counterpart. Seventy-five percent of the online population accesses the Internet from work, compared to only 41 percent in America. The research firm BDA China Ltd. says China's online population should keep growing by 18% annually, reaching 490 million by 2012 – a number larger than the entire U.S. population (USA Today, July 25, 2008). Is that mean people in China are more aware the importance and neccessity of intra and inter personal communication by the Internet ?
Apart from the Internet, another popular new media in China is using cell phone. Contemporary cell phone is not only applying to inter-personal communication such as conversation, SMS, MMS, camera and video; personal leisure like MP3 and games; but also intra-personal communication, for example accessing to the Internet through WAP, receiving useful info (news, weather forecast), Office applications and instant message of MSN. In metropolitan cities, you can find people using cell phones everywhere like queuing up, walking, waiting and even on the plane. I can see they are just well spending their life times for communication as well as self-entertaining.
Apart from the Internet, another popular new media in China is using cell phone. Contemporary cell phone is not only applying to inter-personal communication such as conversation, SMS, MMS, camera and video; personal leisure like MP3 and games; but also intra-personal communication, for example accessing to the Internet through WAP, receiving useful info (news, weather forecast), Office applications and instant message of MSN. In metropolitan cities, you can find people using cell phones everywhere like queuing up, walking, waiting and even on the plane. I can see they are just well spending their life times for communication as well as self-entertaining.
Nevertheless, China is the world's largeast mobile market with more than 650 million wireless subscribes and the largest internet market with over 300 million Internet users according to BDA's research. Cell phones continue to be a strong supply in China. Data from the Ministry of Industry and Information Technology shows that China produced 600 million Cell phones in 2008, equivalent to 50 percent of global supply.
Cell phones prices are so competitive that you can find Nokia mobile (GBP20) at a cheaper price than an online order at Pizza Hut: A big pizza GBP12.99 + a bucket of chicken wings GBP3.49 + a sticky toffee GBP3.99 = GBP20.47. Obviously, technology becomes more and more popular to the developing countries in result of enhancing intra and inters personal communications for one self and between humans. So, when the price of a mobile phone will be cheaper than a meal at McDonald ?
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Fascinating. Why do you think so many more people access the internet from work? Do you expect this to increase or decrease? Does this reflect long working hours or more freedom at work to go online? What are the main trends in advertisting development?
ReplyDeleteThere are 1.33bn people living on 9.6m sq km of land in China. According to Asia-Pacific Economic Cooperation Forum (http://www.apec.org), the country's urban population is expected to grow 750m by 2020.
ReplyDeleteWith these figures, how can MSN & QQ are not popular here? People uses internet in both working spaces and in person just for better communications and cost saving (especially for small companies). Most of companies here don’t stop this connection because it is really helps communication and data transmission from city to city, from region to region and from country to country.
I believe internet or instant messenger really tighten up humans relations and save time and cost. For instance, I am just too lazy to take my name card folder (over 1000 cards inside) and spend at least 1 min. to find someone I want to call. Thereafter, I need to check the phone number and press at least 8 digits dial to someone (how many digitals for overseas call then?). Finally, I can't reach him/her because he/she is not in the office or on the phone. Then I need to repeat my action again.. or again. Do you spend most of time on your phone or internet everyday?
From Instant Messenger, I can see the status of someone I want to contact or I can choose to leave a message, then he/she will response me instantly or once he/she is available. Nevertheless, technologies help our works going more efficient and effective as well as easily close to humans. I believe it is encouragement for work if employees handle well their time management. Do you encourage your staff and colleagues use internet ?
In such a modern decade, you are not only found advertisement in graphical, on TVs or radio. ICTs make contemporary advertisements more creative in different form, animation, pop-up, game for example. Compared to TV and radio, internet advertisement is still cheaper with more innovative and no frontier at all. How many I.T. advertisement you can see everyday? How long you watch TV or listen to the radio?
There's always a trend in the commoditisation of common hardware. In the UK they gave away free calculators (and other gifts) with petrol, devices which were once expensive, premium products. So you can get a cell phone for the price of a pizza, but how about the subscription and service costs? Are they competitive or do they price potential users out of the market in China?
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