According to the analysis report about the impact of social and other new media on PR Practice by Wright and Hinson 2009, it shown respondents think blogs and social media have a long distance to go before they will be equal to traditional media in these scores in terms of truth telling or advocating transparent and ethical cultures. Moreover, the survey results shown that traditional new media receive higher scores than blogs and social media in terms of accuracy, credibility, telling the truth and being ethical. Fewer than half hold these same expectations for blogs and other social media. The conclusion is what makes people less honest via blogs or other social media? As a PR practitioner, should we maintains honesty or to cover up something to protect personal and organizational interests?
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As PR practitioners we should never lie or try to cover something up, because these action will invariably lead to more lies. Publics are particularly unsympathetic to lies.
ReplyDeleteIn the UK a huge MPs expenses claims scandal has been running for the past three weeks and the lies and evasions are the elements that are causing the most anger. Despite attempts to prevent details of these expenses being made public, they now are and some MPs are being forced to resign over their claims
PR practitioners shall skillfully adorning and rhetorically telling stories to publics in terms of encouraging and enhancing organizational reputation.
ReplyDelete'How might public relations contribute to organisational ethics' was one of the titles for the second assignment in module three! For my answer I considered some of the following: the definition of ethics and related theories; the role of ethics and communication in an organisational context; leadership, virtue ethics, legitimacy and corporate social responsibility. How can public relations contribute to organisational professionalism and ethical decision-making in such areas? Culture, sense-making and applied ethics are also frameworks to better understand organisational ethics and in turn, the role of public relations.
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